By IAN HAMILTON, Leader-Post July 30, 2010
REGINA — Fantuz Flakes were flying Thursday.
Vic Huard, the vice-president corporate affairs for Federated Co-operatives Ltd., said cereal boxes bearing the name and smiling face of Saskatchewan Roughriders slotback Andy Fantuz were big sellers on their first day on the shelves of Co-op food stores in Saskatchewan.
"Twenty-four thousand boxes are being sold," Huard said late Thursday afternoon. "By the time this (story) goes to print (today), I wouldn't be surprised if they're all sold."
Huard noted that the top-selling cereal at Co-op stores in Manitoba and Saskatchewan over the past four weeks generated about $30,000 in sales. When Fantuz Flakes sells out — which is expected to happen in just two days — it will have generated nearly $96,000 in sales.
A portion of the proceeds of the cereal's sales is to go to the Children's Hospital Foundation of Saskatchewan. Each box also includes a coupon for $5 off any purchase of $50 or more at the Rider Stores.
Fantuz was at the Co-op store on Quance Street on Thursday to autograph boxes of the cereal. Huard estimated there were 150 people lined up for Fantuz's autograph at 2 p.m. — 30 minutes before Fantuz was to arrive.
"We had every expectation that we would sell out (during the campaign)," Huard said. "Did we expect to sell out this quickly? Probably not."
Asked if the demand for Fantuz Flakes would result in more boxes being produced, Huard replied: "Stay tuned. There are lots of conversations about what we're going to do next."
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